When the owners of Bardon and Croft, two of the oldest quarrying businesses in England, decided to merge their interests, they chose to Creative Intelligence to help them establish an appropriate name for the merged business and to design a corporate identity that would reflect their collective vision for the new entity. After much research and development we arrived at the name "Aggregate Industries", which is today part of the Lafarge Holcim Group and recognised as one of the leading suppliers of building materials in the UK and Europe. The visual identity we created is applied across aspects of the company and its subsidiary operations and communications.