One of our very first priorities when we revistalised Alkhabeer's visual identity was to establish a flexible generic platform for the design and development of the fund literature emanating across the company. This involved careful consideration of the content hierarchy, page grids, typefaces, imagery and consistent branding. Our solution ensures literature, at each level of the company, is produced within a single design philosophy with the aim of leveraging the goodwill in the Alkhabeer name, and at the same time, allow a high degree of individuality to reflect the unique values of each fund offer.