“Alfie is a toucan conceptualised and brought to reality by Creative Intelligence as the mascot of 'Minitime' our kids club at TIME Hotels. Alfie has his own unique personality and language. Always speaking one-to-one to our younger guests, he always has a fun sense of humour and is always getting up to mischief. Bringing Alfie to life as a human size mascot was a major step in fully engaging with kids and contributing to their fun when they stay with us”