Creative Intelligence

Alkhabeer Capital

Alkhabeer Capital

Investment Bank, Kingdom of Saudi Arabia

Banking and Finance

Insight

Founded in 2004 as a single service advisory firm, Alkhabeer has since grown to become one of the most respected investment houses in Saudi Arabia. The client recognised that to achieve its next level of development it had to leverage its brand reputation and position itself as the market leader in the eyes of its customers, investors and other stakeholders.

Challenge

Our challenge was to reposition Alkhabeer as the preferred Sharia investment partner to local, regional and international investors - and to help prepare and groom the business ready for its next phase of growth and a potential Initial Public Offering.

Solution

We undertook a market study and several workshops across the whole business to identify its core DNA and establish key points of differentiation. The distillation of which, provided the essential criteria for the repositioning of the brand and subsequent design of a powerful visual identity and crafting of precise marketing messages. In tandem with the development of medium and long-term brand and communications strategies, we apply the realigned brand philosophy to estate wide corporate and asset class operations collateral and communications.

www.alkhabeer.com

  • Akc New Logo 1
  • Mg 9673
  • Mg 9725

Insight

Founded in 2004 as a single service advisory firm, Alkhabeer has since grown to become one of the most respected investment houses in Saudi Arabia. The client recognised that to achieve its next level of development it had to leverage its brand reputation and position itself as the market leader in the eyes of its customers, investors and other stakeholders.

Challenge

Our challenge was to reposition Alkhabeer as the preferred Sharia investment partner to local, regional and international investors - and to help prepare and groom the business ready for its next phase of growth and a potential Initial Public Offering.

Solution

We undertook a market study and several workshops across the whole business to identify its core DNA and establish key points of differentiation. The distillation of which, provided the essential criteria for the repositioning of the brand and subsequent design of a powerful visual identity and crafting of precise marketing messages. In tandem with the development of medium and long-term brand and communications strategies, we apply the realigned brand philosophy to estate wide corporate and asset class operations collateral and communications.

www.alkhabeer.com