Creative Intelligence

Essence of Chi

Essence of Chi

Wellbeing and Fragrances, Dubai, UAE

Health, Beauty and Wellness

Insight

Having spent many years as understudy to Master Chang in China, our client is one of the few qualified Masters of Feng Shui in the Middle East. She has also pioneered a completely unique and new concept - Essence of Chi, aimed at individuals wishing to immerse themselves in their own personal Chi. She has innovated a range of bespoke fragrances, based on her interpretation of an individual's Chinese horoscope, and using a precisely balanced formula of ingredients representing the five elements of Chi.

Challenge

Our remit involved the design and development of a brand mark, distinct signature style capturing the essence and principles of Chi and the design and production of retail packaging and marketing ephemera within the Chi philosophy.

Solution

Working closely with our client, we immersed ourselves in the philosophy of Chi and the mindsets of her potential customers. We created a unique and memorable brand identity within a very precise set of guiding principles. We also designed and developed the packaging and sub-branded elements, giving close consideration to every aspect of the aesthetics, physical form, materials and production technologies employed.

www.essenceofchi.com

  • Logo Big
  • Mg 9817
  • Mg 9890
  • Mg 9958

Insight

Having spent many years as understudy to Master Chang in China, our client is one of the few qualified Masters of Feng Shui in the Middle East. She has also pioneered a completely unique and new concept - Essence of Chi, aimed at individuals wishing to immerse themselves in their own personal Chi. She has innovated a range of bespoke fragrances, based on her interpretation of an individual's Chinese horoscope, and using a precisely balanced formula of ingredients representing the five elements of Chi.

Challenge

Our remit involved the design and development of a brand mark, distinct signature style capturing the essence and principles of Chi and the design and production of retail packaging and marketing ephemera within the Chi philosophy.

Solution

Working closely with our client, we immersed ourselves in the philosophy of Chi and the mindsets of her potential customers. We created a unique and memorable brand identity within a very precise set of guiding principles. We also designed and developed the packaging and sub-branded elements, giving close consideration to every aspect of the aesthetics, physical form, materials and production technologies employed.

www.essenceofchi.com