Creative Intelligence

Luxor Hotel Company

Luxor Hotel Company

Hotel Management Company, Luxor, Egypt

Hospitality, Food and Beverage

 Insight

A professional hospitalier, our client has a vision to re-establish the Luxor Hotel name in the international tourism market. In latter part of the 1890s and early 1900s the company was renowned amongst travellers and Egyptologists for its "bon vivient" hospitality and proximity to some of the most exciting archaeological finds in the world. It ceased trading in the 1940s and has remained dormant until recently, when our client acquired the name with the aim of resurrecting the brand as a premium hospitality offer.

Challenge

We were asked to revitalise the brand and re-create a visual identity to conjure the glamour of the golden age of travel when the original brand was at the height of its splendour.

Solution

The resulting identity is a contemporary interpretation of the chic classic style of the time reflecting an elegant modern-day guest experience. The headline mark and graphics make subtle references to the original company identity from the early 1900s. The sub identities of the various outlets borrow strongly from the period and reflect the extraordinary heritage, culture and scenery the Nile and Luxor have to offer. Many items of operations, collateral and amenities are designed to double as souvenirs. Guests can purchase almost any item as a memento of their stay, particularly from the rooms and F&B outlets – from merchandised tableware and posters to bathrobes and branded toiletries. Branded postcards and luggage labels are complimentary.

 

  • Lh Logo 04
  • Lt Logos 1 12
  • Lt Place Mat 01

 Insight

A professional hospitalier, our client has a vision to re-establish the Luxor Hotel name in the international tourism market. In latter part of the 1890s and early 1900s the company was renowned amongst travellers and Egyptologists for its "bon vivient" hospitality and proximity to some of the most exciting archaeological finds in the world. It ceased trading in the 1940s and has remained dormant until recently, when our client acquired the name with the aim of resurrecting the brand as a premium hospitality offer.

Challenge

We were asked to revitalise the brand and re-create a visual identity to conjure the glamour of the golden age of travel when the original brand was at the height of its splendour.

Solution

The resulting identity is a contemporary interpretation of the chic classic style of the time reflecting an elegant modern-day guest experience. The headline mark and graphics make subtle references to the original company identity from the early 1900s. The sub identities of the various outlets borrow strongly from the period and reflect the extraordinary heritage, culture and scenery the Nile and Luxor have to offer. Many items of operations, collateral and amenities are designed to double as souvenirs. Guests can purchase almost any item as a memento of their stay, particularly from the rooms and F&B outlets – from merchandised tableware and posters to bathrobes and branded toiletries. Branded postcards and luggage labels are complimentary.