Creative Intelligence

Alfie C/O TI’ME Hotels

Alfie C/O TI’ME Hotels

Hospitality, Dubai, UAE

Hospitality, Food and Beverage

Our input

Brand mapping
Visual identity deisgn and application
Marketing strategy
Brand communications
Brand guardinaship

Insight

Hello everybody, I'm Alfie. I'm TI'ME Hotels' hottest recruit! When I was asked if I'd mind appearing on Creative Intelligence's website, I said I would be happy to - but only if could tell my story in my own way.

Challenge

Before I was hatched by those clever people at Creative intelligence, my colleagues at TI'ME didn't have anyone to look after our fledgling guests of the future. Each of our properties had a different approach and it was obvious that something had to be done to engage our younger visitors in a coordinated and consistent way. After a lot of deliberation and consideration of other candidates, I'm delighted to say I was chosen as the ideal bird for this challenging job – even beating some geeky giraffe and a slick parrot called Rio from Copacabana!

Solution

I like to think my easy-going nature helps me in my role at TI'ME as brand ambassador to our younger guests. I work across all departments, from rooms, F&B and marketing to leisure and entertainment. My job involves the rough and tumble of making sure all my young friends have the time of their lives – sometimes it's tough - I've been abused more times than I can count! But I don't let it ruffle my feathers, its mostly great fun. At the end of the day, all I want is for them to always cherish their stay with us. And whenever they come back to Dubai with families of their own, choose to check in to a TI'ME Hotel and say hello. Today, I have a whole team of people at Ci to support me – making sure I always appear in my best plumage and keep out of mischief – which is sometimes difficult for a young happy-go-lucky bird from Brazil!

http://www.timehotels.ae/en/alfie.html

  • Ci Cs 14 Alfie Logo 01
  • Ci Cs 14 Alfie A3 Menu
  • Ci Cs 14 Alfie Birthday Card
  • Alfie Case Study Pic
  • Ci Cs 14 Alfie Website Listing
  • Ci Cs 14 Alfie Bag
  • Ci Cs 14 Alfie Website
  • Ci Cs 14 Alfie Bathroom Amenities
  • Ci Cs 14 Alfie Signature
  • Ci Cs 14 Alfie Voucher01

Our input

Brand mapping
Visual identity deisgn and application
Marketing strategy
Brand communications
Brand guardinaship

Insight

Hello everybody, I'm Alfie. I'm TI'ME Hotels' hottest recruit! When I was asked if I'd mind appearing on Creative Intelligence's website, I said I would be happy to - but only if could tell my story in my own way.

Challenge

Before I was hatched by those clever people at Creative intelligence, my colleagues at TI'ME didn't have anyone to look after our fledgling guests of the future. Each of our properties had a different approach and it was obvious that something had to be done to engage our younger visitors in a coordinated and consistent way. After a lot of deliberation and consideration of other candidates, I'm delighted to say I was chosen as the ideal bird for this challenging job – even beating some geeky giraffe and a slick parrot called Rio from Copacabana!

Solution

I like to think my easy-going nature helps me in my role at TI'ME as brand ambassador to our younger guests. I work across all departments, from rooms, F&B and marketing to leisure and entertainment. My job involves the rough and tumble of making sure all my young friends have the time of their lives – sometimes it's tough - I've been abused more times than I can count! But I don't let it ruffle my feathers, its mostly great fun. At the end of the day, all I want is for them to always cherish their stay with us. And whenever they come back to Dubai with families of their own, choose to check in to a TI'ME Hotel and say hello. Today, I have a whole team of people at Ci to support me – making sure I always appear in my best plumage and keep out of mischief – which is sometimes difficult for a young happy-go-lucky bird from Brazil!

http://www.timehotels.ae/en/alfie.html