Creative Intelligence

Botanica

Botanica

Landscaping and garden design, Dubai, UAE

Real Estate and Property

Insight

Prior to a buyout, this SME was encumbered with significant reputation and management issues. It was no surprise to us, that the new owners were keen to reinvent reposition and re-launch the business.

Challenge

Our primary objective was to eradicate all values and visual references inherited from the previous business, redefine the brand and reposition the firm as one of the UAE's premier garden design and landscaping companies. This included the exploration and definition of a new set of values, positioning, tone of voice, name, visual identity and communications.

Solution

Our solution included the development of a new name together with the design and implementation of a strong visual identity to address issues inherited from the previous management. With clear brand differentiators and key messages built around recycling and environmental sustainability focused to its specific markets and customer groups, Botanica is today geared for growth. Armed with a refreshed visual identity, comprehensive set of brand management tools and correctly aligned communications, the firm has re-entered the market with newfound vigour and vitality.

www.botanicagulf.com

 

  • Botanica Logo Vert
  • Mg 9971
  • Mg 9980

Insight

Prior to a buyout, this SME was encumbered with significant reputation and management issues. It was no surprise to us, that the new owners were keen to reinvent reposition and re-launch the business.

Challenge

Our primary objective was to eradicate all values and visual references inherited from the previous business, redefine the brand and reposition the firm as one of the UAE's premier garden design and landscaping companies. This included the exploration and definition of a new set of values, positioning, tone of voice, name, visual identity and communications.

Solution

Our solution included the development of a new name together with the design and implementation of a strong visual identity to address issues inherited from the previous management. With clear brand differentiators and key messages built around recycling and environmental sustainability focused to its specific markets and customer groups, Botanica is today geared for growth. Armed with a refreshed visual identity, comprehensive set of brand management tools and correctly aligned communications, the firm has re-entered the market with newfound vigour and vitality.

www.botanicagulf.com