Creative Intelligence

Irish Business Network

Irish Business Network

Business network organisation, Dubai, UAE

Trade, Commerce and Industry

Insight

The UAE has a large and long-standing Irish business community. Many of the region's largest and most successful businesses are managed by Irish men and women. In the early days, this community held informal gatherings to provide mutual support, exchange news and market insights. As it grew it evolved into a powerful business lobby group to both the Irish and UAE governments. It soon became essential to establish harness its collective strength through the formalisation of its organisation to effectively and efficiently deliver support, activities and services to its growing membership. This culminated in the need for a visual identity to clearly differentiate the Irish Business Network from the many other business network groups in the region.

Challenge

The biggest challenge was to establish an acceptable name and create a relevant and distinctive visual mark under the scrutiny and spotlight of over 200 people – each of whom had an equal voice and differing opinion on how their organisation should be branded.

Solution

Our solution involved immersing ourselves in the Irish business culture, exploring the traits and characteristics of "being Irish". This established an understanding from which we created a series of preliminary concepts each in a different style. Through an enduring dialogue with the nominated team, we distilled and developed a single design inspired by Irish mythology and ancient Arabian petroglyphs. Research of the membership and external audiences dictated that the logo had to be shades of green. The membership called for forty shades of green however, we eventually agreed on three. Today, the Irish Business Network applies its new identity with pride across all aspects of its organisation and activities.

www.irishbusinessnetwork.me

  • Ibn Logo Port
  • Ibn Stationery

Insight

The UAE has a large and long-standing Irish business community. Many of the region's largest and most successful businesses are managed by Irish men and women. In the early days, this community held informal gatherings to provide mutual support, exchange news and market insights. As it grew it evolved into a powerful business lobby group to both the Irish and UAE governments. It soon became essential to establish harness its collective strength through the formalisation of its organisation to effectively and efficiently deliver support, activities and services to its growing membership. This culminated in the need for a visual identity to clearly differentiate the Irish Business Network from the many other business network groups in the region.

Challenge

The biggest challenge was to establish an acceptable name and create a relevant and distinctive visual mark under the scrutiny and spotlight of over 200 people – each of whom had an equal voice and differing opinion on how their organisation should be branded.

Solution

Our solution involved immersing ourselves in the Irish business culture, exploring the traits and characteristics of "being Irish". This established an understanding from which we created a series of preliminary concepts each in a different style. Through an enduring dialogue with the nominated team, we distilled and developed a single design inspired by Irish mythology and ancient Arabian petroglyphs. Research of the membership and external audiences dictated that the logo had to be shades of green. The membership called for forty shades of green however, we eventually agreed on three. Today, the Irish Business Network applies its new identity with pride across all aspects of its organisation and activities.

www.irishbusinessnetwork.me