Gruppo Cordenons, Event Branding

Entering new markets can be fraught with all kinds of unknown challenges. To ensure their entry to the the MENA region was successful, Gruppo Cordenon, one of the most prestigious paper makers in Europe, tasked Creative Intelligence with the branding of their launch event. Our concept was based on 'Gourmet Paper' to reflect and capture the outstanding qualities of the papers the company manufactures - the likes of which were previously unknown in the Middle East markets. Today, we are pleased to say that the company is a mainstream supplier of premium fine papers around the region.