"As the former Vice Chair of the Irish Business Network (IBN), I worked with Creative Intelligence (Ci) on designing the original logo and creating a brand identity for the fledging organisation. The IBN is actively involved in promoting and engaging with the Irish business community here in Dubai and with over 200 members to appeal to, there was a rigorous selection process for the new identity. Throughout the creative process we found Ci's level of professionalism and enthusiasm to be very reassuring, especially as this was a pro-bono project. Sure enough, the new logo and brand identity were quickly passed by consensus and the logo is today still as relevant and vibrant as the day we launched it"