"Our brief to the Creative Intelligence was to design a complete publication from a clean sheet of paper that would become 'the biggest weekly selling Arabic Women's Magazine in the world'. This included helping us establish an editorial strategy, an appropriate positioning and design language as well as mentoring our editorial and production teams through the early issues. Ci's input established a number of notable firsts. From the boldness of our content through to the bespoke fonts they created specially for us to the publishing protocols, best practices and production values they put in place to ensure our publication is always consitently relevant, fresh and vibrant week in week out."