"We called on Creative Intelligence's services when we realised that the identity we had did not meet the needs of our organisation moving into the future. Working around a number of immovable hurdles, the Ci team undertook a comprehensive brand mapping programme to establish the essence of what we are, who we are, and what we need to communicate. This resulted in a detailed brief for the strategic realignment and repositioning of the World Free Zones Organisation. Thereafter, Creative Intelligence evolved our visual identity, which was launched at our inaugural world congress and subsequently implemented it across all our operations. Today, we are pleased to say that the WFZO brand is recognised and highly respected around the world."